The readiness score in plain English
Twelve areas. Score each from 1 to 5. Total out of 60. Below 36 means you are not ready, hold the launch. 36 to 44 means you can launch but expect a soft result. 45+ means you have a real chance of a strong launch.
It's deliberately simple. Complicated scoring systems get filled in dishonestly, simple ones force a real answer.
The 12 areas
Audience. Offer. Price. Message. Website. Product page. Content. Email. Ads. Analytics. Launch plan. Post-launch.
Each one matters. A 5 in audience and a 1 in analytics still gives you a launch you can't measure or improve. Aim for at least 3 in every area before going live.
How to score honestly
Score what exists today, not what you're planning. 'I'll set up email after launch' is a 1 in email, not a 4. The whole point is to spot the gaps before they cost you.
If you can, get one outside opinion. A friend, a peer, anyone who can be honest. We over-rate our own readiness by at least 20 percent every time.
What a strong readiness profile looks like
5 in audience, offer, message and product page. 4 in pricing, website, email and analytics. 3 in content, ads and launch plan. Post-launch can be a 3 if you have a follow-up email and a feedback plan ready.
Notice that not everything has to be a 5. Strong launches lean on a few 5s and avoid any 1s or 2s.
Where to do this with structure
The Planner has the 12-area scoring built into the workspace, so you can save your score, see what to fix first, and re-score in two weeks. Pair it with the launch checklist for the execution side and you have a complete readiness system.
